“Personal Information”, we mean information relating to you or other identifiable individuals.
2. Collected information
2.1 We collect Personal Information (such as registration and account information) from our customers and users of the Services for our own purposes, such as to provide and administer the Services (“SWAPPIE Data”). We’re the data controller in respect of this information.
2.2 When you first register for a SWAPPIE account, and when you use the Services, we collect some Personal Information about you such as:
your full name, username, and email address and other contact details;
the geographic area where you use your mobile devices;
a unique SWAPPIE user ID (an alphanumeric string) which is assigned to you upon registration;
other optional information as part of your account profile;
your IP address and, when applicable, timestamp related to your consent and confirmation of consent;
your billing address and any necessary other information to complete any financial transaction, and when making purchases through the Services, we may also collect your credit card or PayPal information;
user generated content (such as messages, posts, comments, pages, profiles, images, feeds or communications exchanged on the Supported Platforms);
images or other files that you may publish via our Services;
information we may receive relating to communications you send us, such as queries or comments concerning our Services;
information relating to an individual’s real time location.
We also automatically collect and receive certain information from your mobile devices, including the activities you perform via SWAPPIE, which Supported Platforms and applications you are using with what frequency and duration, the type of hardware and software you are using (for example, your operating system or browser), and information obtained from cookies.
3. Disclosure of collected information
3.2 We may disclose information we have collected about you during or in connection with using SWAPPIE (including Personal Information) to third parties to the necessary extent in the following cases:
if you explicitly gave your consent to the disclosure of such information to a third party when connecting to a third-party service that asks you if you consent to such sharing;
if we are legally required to do so, such as in response to court orders or legal process, or to establish, protect, or exercise our legal rights or to defend against legal claims or demands;
if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person;
if we believe it is necessary to investigate, prevent, or take action regarding situations that involve abuse of our services infrastructure or the Internet in general;
if we are acquired by or merged with another legal entity.
3.3 We use SWAPPIE Data for the following general purposes:
to identify you when you login to your account;
to enable us to operate the Services and provide them to you;
to verify your transactions and for purchase confirmation, billing, security, and authentication;
to analyze the Services and information about our visitors and users, including research into our user demographics and user behavior in order to improve our content and Services;
to contact you about your account and provide customer service support, including responding to your comments and questions;
to share aggregate (non-identifiable) statistics about users of the Services to prospective advertisers and partners;
to keep you informed about the Services, features, surveys, newsletters, offers, contests and events we think you may find useful or which you have requested from us;
to sell or market our products and services to you;
to better understand your needs and the needs of users in the aggregate, diagnose problems, analyze trends, improve the features and usability of the Services, and better understand and market to our customers and users;
to keep the Services safe and secure.
3.4 We also use non-identifiable information gathered for statistical purposes to keep track of the number of visits to the Services with a view to introducing improvements and improving usability of the Services. We may share this type of statistical data so that our partners also understand how often people use the Services, so that they, too, may provide you with an optimal experience.
3.5 Customer Content may also be transferred from SWAPPIE to the third parties in control of the Supported Platforms, but only to the extent required in order for the SWAPPIE services to function properly. If you choose to instantly collect, process, share data and access Third Party Services and Supported Platform via your SWAPPIE account, you can obtain, use and analyze public Personal Information from Supported Platforms and Third Party Services and also create, input, submit, post, transmit, store, view or display Personal Information through the functionality in the Services. Such information can include Personal Information of all types, including but not limited to the following categories:
user generated content (such as messages, posts, comments, pages, profiles, images, feeds or communications exchanged on the Supported Platforms)
contact details (such as name, email address, telephone number)
additional individual information (such as age, gender, employer, profession, geographic location, education information, financial status, habits and preferences)
information relating to individual’s real time location.
4. Storage and processing of collected information
4.3 We store collected information for as long as it is necessary to provide SWAPPIE services. Personal Information and other information associated with your account will be kept until your SWAPPIE account is deleted, however please note that the cancellation of your SWAPPIE account will not result the cancellation of your existing account and your information from third party Supported Platforms.
6.3 If you are a Logged-in User, it is advisable that you log out of your account at the end of every session and not leave a logged-in account unattended for any period of time, particularly if you use a shared computer or device.
8. Email preferences
8.1 You may opt out of marketing communications sent by us by managing your email preferences at your settings, or by following the unsubscribe instructions included in each marketing email.
9. Your rights
9.1 You can contact us to obtain a copy of the Personal Information held about you by us. This may be subject to a fee not exceeding any prescribed fee permitted by applicable law. You can also ask us to correct and, where relevant, erase that information. Please note that certain Personal Information may need to be retained by us for a period of time following cancellation of your account where this is necessary for our legitimate business purposes or required or authorized by applicable law. As mentioned above you have a right to change your email preferences at any time.
9.2 You should be aware that we act as a conduit between our users and the various Supported Platforms and Third-Party Apps. In several instances, the content published via our Services will not be in our custody or control, and any content that has been shared by you through any Supported Platform or Third-Party Apps via the Services may continue to be available to third parties and the public at large, as this content is now under the control of the operators of the Supported Platforms and/or the Third-Party Apps.